The TeaBook (Shopify eCommerce Website + Marketing)

Noah, creator of The TeaBook, needed help scaling his small business. Over a 3 month contract, we significantly increased sales, streamlined our workflow, and optimized our warehouse fulfillment process to shorten shipping time.

I took our existing logo and updated the branding for a more consistent look across platforms. I simplified the color palette for higher contrast, as well as sharpened our style guide, voice, and marketing materials to reach our target audience.

We migrated his eCommerce website over to Shopify, which offered better tools and solutions for what he was looking for. Here's a look at the Shopify homepage.

The store has over 300 SKUs and product variations, which I simplified and standardized to improve the customer experience. We made it easier to find flavor profiles, tell if a product was caffeinated or not, and organized the product lines into clearer categories for more logical navigation. Fewer clicks means a quicker checkout process and led to increased sales. It also helped elevate the brand, presenting a polished and more professional look while staying true to our fun boutique charm.

And here's a slider I made to showcase the company's journey as a small startup, with the original prototype transitioning into our flagship product.

Here's a homepage pop-up we created to capture leads with gamified rewards, growing our mailing list.

We ran several successful marketing campaigns across social for Black Friday and other holidays. I designed a weekly newsletter template in MooSend and MailerLite optimized for high conversion.

We used third party Shopify plug-ins to add reviews, rewards, and an automated chatbot to strengthen customer relations and encourage repeat business.

I designed animated GIFs to add movement and visual interest to the newsletter while showcasing the brand.

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