I took his existing logo and updated the branding for a more consistent look across platforms. I simplified our color palette for higher contrast, as well as sharpened our style guide, voice, and marketing materials to further target our audience.
Here's a look at the Shopify homepage.
The store had over 300 SKUs and product variations, which I simplified and standardized to improve the customer experience. We made it easier to find flavor profiles, tell if a product was caffeinated or not, and organized the product lines into clearer categories for more logical navigation. Fewer clicks means a quicker checkout process and led to increased sales. It also helped elevate the brand, presenting a polished and more professional look while staying true to our fun boutique charm.
And here's a slider I made to showcase the company's journey as a small startup, with the original prototype transitioning into our flagship product.